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PAY360 and Fintech Fringe Unite to Showcase Startup Innovation at Europe’s Premier Payments Event

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PAY360, the flagship payments conference and exhibition hosted by The Payments Association, has announced an exciting partnership with Fintech Fringe, the UK’s fastest-growing fintech ecosystem. Taking place on 25-26 March 2025 in London, PAY360 is Europe’s premier payments event, attracting over 6,000 industry leaders to shape the future of financial services. 

In 2024, the UK fintech sector continued to be a driving force in economic growth, contributing an estimated £11 billion in annual revenue. This collaboration will bring a fresh, dynamic focus on startups to PAY360, showcasing the next wave of fintech innovation through dedicated initiatives such as the Innovation Stage and the StartUp Pavilion. Together, PAY360 and Fintech Fringe will highlight transformative solutions, foster collaboration, and empower early-stage fintechs to scale and grow. 

Enhancing Europe’s Leading Payments Event 

As Europe’s most significant platform for payments innovation, PAY360 delivers a cutting-edge agenda that draws leaders from across the financial ecosystem. The 2025 edition will be enhanced by Fintech Fringe’s expertise in supporting fintech startups, creating new opportunities for emerging companies to engage with investors, corporates, and peers. 

Tony Craddock, Director General of The Payments Association, said: “PAY360 has always been a hub for innovation, and our partnership with Fintech Fringe takes this to the next level. By introducing initiatives like the Innovation Stage and StartUp Pavilion, we’re expanding our focus to celebrate the creativity and impact of fintech startups. This collaboration ensures PAY360 continues to drive meaningful connections and transformative conversations for the payments industry.” 

Spotlight on Startups and Inclusive Innovation 

Innovation Stage 

 Fintech Fringe will curate the Innovation Stage, a high-profile platform showcasing cutting-edge solutions from startups, disruptors, and industry leaders. Designed to foster collaboration and actionable discussions, the stage will feature thought-provoking presentations and the grand finale of Fintechs’ Pitch Live and Fintech Fringe’s Innovation Challenge Series. 

Fintechs’ Pitch Live 

 The popular, energy-packed Fintech’s Pitch LIVE in association with Mastercard is back for 2025. This is an opportunity for emerging start ups to be recognised for revolutionising how people move, manage and spend their money, or help safeguard the ecosystem through Regtech. Judged by an international panel of experts from the investment community and leading banks we invite fintech companies to showcase their most innovative new technology or service in the payments sector. 

Innovation Challenge Series 

 Launching on February 03, 2025, the Innovation Challenge Series is a new programme from Fintech Fringe driving innovation partnerships between corporates and startups. In partnership with PAY360, the first challenge will focus on driving innovation in payments, with fintechs tackling problem statements sourced from leading corporates. Winners will pitch their solutions live on the Innovation Stage at PAY360. 

StartUp Pavilion 

 The StartUp Pavilion will provide startups with an accessible entry point to exhibit at PAY360, offering unparalleled visibility to industry decision-makers. This initiative reinforces PAY360’s commitment to empowering smaller businesses and supporting the fintech ecosystem’s future leaders. 

Calypso Harland, Founder of Fintech Fringe, added: “We’re honoured to collaborate with PAY360, a cornerstone event in Europe’s payments industry. By amplifying the voices of fintech startups, this partnership aligns perfectly with our mission to help emerging companies scale, grow, and connect with global opportunities. PAY360 provides the ideal platform to showcase the incredible talent driving innovation in payments.” 

Driving Inclusivity with Project Nemo 

The first partner to announce their participation in the Innovation Challenge Series is Project Nemo, an initiative focused on improving accessibility in financial services. The Project Nemo challenge will spotlight solutions that address financial exclusion among individuals with intellectual and learning disabilities. 

Joanne Dewar, Project Nemo Lead and Payments Association Ambassador, commented: “Our collaboration with PAY360 and Fintech Fringe allows us to drive a lasting legacy of inclusion in financial services. By amplifying the voices of underserved communities, we’re ensuring that accessibility is a priority for fintech innovation.” 

A Partnership Shaping the Future of Payments 

With PAY360’s global reach and Fintech Fringe’s expertise in driving scale and growth, this partnership promises to deliver a programme that redefines the payments industry. Together, they aim to inspire collaboration, spotlight emerging talent, and empower the fintech ecosystem to thrive in a rapidly evolving landscape. 

To learn more about PAY360 and Fintech Fringe, visit: https://fintechfringe.co/events/pay360/ 

To learn more about PAY360 visit: https://pay360event.com/  

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