Yuno enables organizations to transform online checkout experiences, allowing customers to pay securely without the need for passwords
Yuno, a leading global payment orchestrator, announces that Mastercard’s Click to Pay at checkout is now available to all Yuno clients.
Click to Pay helps improve customer experience by ensuring purchases can be made securely and quickly with just a few clicks, significantly decreasing the instances of cart abandonment that plagues the e-commerce industry. According to Mastercard research[1], nearly two-thirds of shoppers still struggle through manually entering their card details, with 25% of carts abandoned because checkout is too complex or slow. The average online shopping cart abandonment rate worldwide reached 70.19% in 2023, according to Statista, resulting in an estimated $260 billionrecoverable loss in e-commerce sales annually in the US and EU alone. Plus, fraud rates are seven times higher online than in stores[2], as criminals exploit exposed card numbers, creating headaches for cardholders and huge losses for merchants and card issuers.
Yuno’s single-click Click to Pay integration, which is enabled in 40 markets across the world, goes beyond just reducing cart abandonment, as it also translates to increased sales and conversions for merchants. By offering a secure and familiar digital checkout option trusted by millions of cardholders worldwide, Yuno empowers businesses to boost customer confidence and improve the shopping experience. Yuno’s ability to offer Mastercard Click to Pay access to merchants is especially crucial for businesses expanding into new markets, where brand recognition can be a challenge. With Yuno, merchants can offer a globally recognized payment solution that eliminates friction at checkout almost anywhere in the world.
Juan Pablo Ortega, Co-Founder and CEO at Yuno, commented: “At Yuno, we are constantly seeking out the best solutions to streamline payment processes and enhance security, while delivering speed. Making Mastercard’s Click to Pay at checkout feature easy to integrate for all of our customers supports our commitment to removing barriers to global commerce, making sure our customers can focus on running their businesses without any unnecessary headaches.’’
Diego Szteinhendler, Senior Vice-President, Fintechs, Merchants and Digital Platforms, Mastercard Latin America and the Caribbean, added: “Digital consumers expect an intuitive, frictionless and secure experience. To support this demand, we’ve built a robust digital infrastructure with a suite of acceptance and payment services, including Click to Pay, that through partnerships like the one with Yuno are becoming available to millions of consumers across Latin America and beyond.”
Yuno’s clients, including Viva Aerobus, Bacu, and Habibs, have already begun taking advantage of Mastercard Click to Pay at Checkout via Yuno, helping them deliver a secure and convenient user experience for their customers across the globe.
Pablo Gómez Gallardo, Chief Digital Officer at Viva commented: “At Viva, we constantly strive to enhance our passengers’ shopping experience. With the support of Yuno, our payment orchestrator, we have successfully integrated new payment methods that our passengers demand in the markets we serve, available on our website, in an agile and efficient manner. Today, we are pleased to announce that Mastercard’s Click to Pay is now available on our website. This innovative payment method allows our customers to make purchases more quickly, conveniently, and securely, as they won’t need to manually enter their card information. All payment, shipping, and billing data will be securely stored by Mastercard for greater convenience. With this new functionality, and with Yuno’s support, we continue to strengthen our commitment to always offer the best shopping experience to our passengers.”
[1] Mastercard Global Foresights, Insights & Analytics: Click to Pay Attitudes & Usage Research, 2023
[2] Mastercard Data Warehouse