TBC Uzbekistan’s Flagship Salom Debit Card Surpasses 500,000 Users in Six Months

TBC Bank Uzbekistan (TBC UZ), the country’s largest digital bank, announces that it has issued over 500,000 Salom Cards, its flagship debit card and daily banking product, in the first six months since its rollout.

Following the late-2024 soft launch and gradual rollout of Salom Card, TBC UZ has seen strong
demand for the product, which serves as the primary entry point into TBC Uzbekistan’s wider digital
banking ecosystem – Central Asia’s largest with 19.7 million users. Alongside TBC UZ, the ecosystem
includes Payme, a digital payments app for individuals and small businesses, and Payme Nasiya
(Payme Instalments), a fast-growing instalment credit business.

Driven almost entirely by organic buzz and word of mouth, Salom card has quickly become a clear
favourite among customers in Uzbekistan, who are drawn to an unparalleled range of benefits
unavailable elsewhere on the market. These include 12% interest on balances, free cash top-ups,
free ATM withdrawals, and 5% cashback with partner merchants.

Available free of charge to customers over 18, the card enables customers to seamlessly manage
their finances through an easy-to-use, fully digital interface in the TBC UZ mobile app. Today, Salom
card ranks among the fastest-growing banking products in Uzbekistan, fueling the expansion of TBC
Uzbekistan’s digital banking ecosystem by attracting new customer segments and enabling cross-sell opportunities with the ecosystem’s other offerings, which include lending, payments, BNPL, and
more.

Nika Kurdiani, CEO of TBC Uzbekistan, commented: “As the core entry point into our digital banking
ecosystem, Salom Card is playing a key role in growing our customer base and introducing customers to the wider range of products we offer. With its unique range of benefits, we have seen rapid growth in demand for this product as it has emerged as a firm favourite among Uzbekistan’s
consumers. We’re delighted to offer a product that truly resonates with our customers and remain
committed to raising the bar for financial services in the country.”