Mercado Bitcoin to Invest €50 Million in European Expansion

Mercado Bitcoin (MB), Latin America’s largest digital assets platform, has announced its expansion into Portugal, committing €50 million to strengthen its European presence. The investment will support new product development, technology enhancement, and seamless capital flows between European and Brazilian markets.

Portugal, emerging as a European crypto hub, sees 43% of investors participating in digital assets, nearly double the EU average. Recent legislation aligns Portugal with the EU’s MiCA framework, enhancing oversight, anti-money laundering measures, and licensing requirements for crypto providers.

Mercado Bitcoin already offers over 450 cryptocurrencies and digital fixed-income products in Portugal and has launched cross-border solutions for Brazilians in Europe and Europeans sending funds to Brazil, including Pix transactions via stablecoins without transaction taxes. The company also introduces MB One Internacional, a private client channel for maintaining accounts in both countries.

Already licensed by the Bank of Portugal and awaiting MiCA approval, Mercado Bitcoin plans to sponsor local initiatives, strengthen connections within the Portuguese fintech ecosystem, and build on its legacy as Latin America’s first crypto unicorn.

Key Quote:
“Expanding into Europe allows us to extend our legacy, leveraging Brazilian innovation to strengthen our role as a bridge between the Brazilian and Portuguese markets,” said Reinaldo Rabelo, President of Mercado Bitcoin in Europe.