ace launches as financial services’ first post-digital consultancy
Today marks the launch of ace, the financial services industry’s first dedicated post-digital advisory firm. Founded by technology leader and applied neuroscientist Niamh Kingsley, ace is the antidote to digital transformation fatigue, helping financial institutions capitalise upon emerging technologies to tangibly differentiate rather than just survive.
Part of the G MASS Consulting ecosystem, ace arrives at a critical juncture. Today, many institutions claim to have been ‘digitally transformed,’ yet in reality, most are still playing catch-up with yesterday’s technology. ace’s premise is provocative but simple – digital transformation is now table stakes, and the real battle for market leadership lies in mastering post-digital technologies including advanced AI, quantum computing, and distributed ledger systems.
“Let’s be honest, if you’re still talking about ‘digital transformation’ in 2025, you’re already behind,” comments Niamh Kingsley, CEO and Founder of ace. “The industry doesn’t need another consultancy peddling AI workshops and blockchain pilots. What they need is someone willing to tell them the uncomfortable truth: most of their tech strategies are fighting yesterday’s war. ace is here to give our clients the advantage for tomorrow.”
ace’s proprietary framework covering distributed ledger, robotics, extended reality, AI, mutualisation, and computing technologies provides financial institutions with a structured approach to post-digital technologies — moving beyond hype cycles to focus on demonstrable business outcomes. This positions ace uniquely in a market saturated with generalist consultancies offering tired digital solutions.
The firm’s female founder brings a unique perspective to an industry often criticised for its lack of diversity. Kingsley’s background in computational neuroscience and neuroeconomics, combined with over a decade of experience in financial services transformation, positions ace to challenge conventional thinking about technology adoption and human behaviour in finance. The leadership team is further strengthened by Greg Hannah as Non-Executive Director and Advisor, who brings extensive experience from C-level positions at Deutsche Bank, RBS and JDX Consulting.
Breaking from an industry fixated on recycling yesterday’s playbooks, ace stands apart through several key factors including its first-mover advantage in post-digital advisory, an integrated delivery model through G MASS’s specialist resource augmentation, and an IP-driven approach with proven proprietary frameworks and methodologies. The firm focuses on competitive differentiation rather than operational baseline, with global reach and localised expertise across major financial centres.
“The advantage of our model is the seamless integration between ace’s visionary advisory and G MASS’s executional capabilities,” explains Tom Mills, Founder of G MASS and Chief Commercial Officer of ace. “While others theorise about the future, we’re already building it. ace identifies the opportunities that will define the next decade, while G MASS deploys the exact expertise needed to capture them. It’s strategy meets delivery at scale.”
ace launches with strong momentum, building on G MASS’s established relationships with financial institutions across capital markets and financial market infrastructure. From offices in London and New York, with expansion planned across Asia and the Middle East, ace is perfectly positioned to help global financial institutions win in the post-digital era.
