SunTec named a Luminary in Corporate Banking by Celent in Enterprise Pricing and Product Management report

SunTec Business Solutions today announced that it has been positioned as a Luminary in Corporate Banking in Celent’s Enterprise Pricing and Product Management in Banking: Next-Generation Platforms report released last week. A Luminary is Celent’s top-tier designation reserved for technology solutions that demonstrate excellence in both advanced technology and breadth of functionality.

SunTec won the XCelent 2026 Awards for:
• Breadth of Functionality in Corporate Banking
• Advanced Technology in Corporate Banking
• Breadth of Functionality in Retail Banking

As corporate banks face sustained margin pressure, rising regulatory demands and escalating expectations for transparency and responsiveness, many are modernising product and pricing layers. In that shift, the ability to govern the revenue lifecycle end to end, across negotiated deals, complex relationship structures and downstream billing controls, has become a strategic requirement rather than a back-office enhancement.

The report highlights SunTec’s strength in supporting complex corporate banking environments with mature, end-to-end revenue management capabilities spanning enterprise product catalogue, pricing, deal management, offer management and billing. It also acknowledges SunTec’s established functionality in retail banking, reinforcing the product’s depth across banking segments.

With a significant customer base across Europe, North America, the Middle East and Southeast Asia, SunTec supports several Tier 1 institutions globally. Its largest client leverages the product to serve close to 100 million customers.

“Revenue management has moved from the back office to the boardroom, becoming the engine that protects margins, keeps pace with regulation and upgrades the client experience in banking,” said Nanda Kumar, CEO and Founder, SunTec Business Solutions. “Celent’s recognition affirms our leadership and our long-standing commitment to helping banks eliminate leakage, monetise faster and deliver propositions that are transparent by design, compliant by default and increasingly personalised at scale.”

According to Celent’s evaluation, SunTec Xelerate’s augmented AI layer further strengthens this foundation by automating complex workflows, providing contextual decision support and enabling AI-assisted operations with self-healing insights to enhance resilience.

Celent notes that SunTec is particularly well suited to mid-to-large institutions. The report also recognises SunTec’s advanced rule-based pricing, relationship-based transaction pricing and comprehensive rate management capabilities, including support for earnings credit, hard interest and hybrid accounts.

“In Celent’s view of next-generation enterprise pricing and product management platforms, leaders are distinguished by breadth of functionality and the ability to operationalise that breadth at scale. SunTec demonstrates strong lifecycle coverage from product and pricing through deal management and billing, making it a compelling option for banks modernising revenue management,” said Daniel Mayo, Principal Analyst, Celent.

The report further highlights SunTec’s strengths in:

• End-to-end lifecycle coverage across pricing, offer management, deal governance, billing and invoicing
• Low-code/no-code configurability enabling faster deployment and business-led control
• Robust integration framework supporting APIs, streaming and diverse data formats
• Modern cloud-native architecture with flexible deployment options including on-premise, private cloud and SaaS
• Ecosystem and partner monetisation capabilities
• Advanced AI capabilities enabling intelligent automation and operational resilience

SunTec Xelerate enables financial institutions to modernise and optimise revenue management. Built on a modular, AI-augmented, API-first architecture, the product suite allows banks to augment existing core systems or externalise product and pricing layers with precision and agility.

As banks continue to modernise product and pricing layers independently of core systems, SunTec Xelerate is positioned to provide the agility, transparency and control required to compete in increasingly complex commercial banking environments.