TBC Uzbekistan Launches TBC Plus Subscription Service, Continues to Expand Market-Leading Product Offering

TBC Uzbekistan, Central Asia’s leading digital banking ecosystem and part of London-listed TBC Bank Group, announces the launch of its new subscription service TBC Plus, as it continues to expand its comprehensive range of financial and lifestyle services. 

TBC Plus, which is accessible via the TBC UZ digital banking app, enables customers to maximise their experience with the digital banking ecosystem, unlocking access to a bundle of lifestyle and financial products and allowing them to handle all their daily needs in one place. It is set to increase customer engagement and loyalty and open up more opportunities to convert customers into multi-product users, driving top-line growth.

TBC Plus benefits include premium payment monitoring, participation in prize draws and subscriptions to lifestyle services from TBC Uzbekistan’s partners, including Yandex Plus. Subscribers also receive boosted cashback on payments made using Salom Card, the bank’s flagship debit card which has grown to become one of the most popular daily banking products on the market with more than 750k users.

The launch of TBC Plus builds on the success of Payme Plus, the subscription service launched in January 2025 in Payme, TBC Uzbekistan’s market leading payments app. More than 450k monthly active users now subscribe to Payme Plus, deepening their engagement with the wider digital banking ecosystem and accessing unique benefits – since launch, users have received more than USD 1.5 million in cashback.

Nika Kurdiani, CEO of TBC Uzbekistan, commented: “We’re continuing to deepen engagement across our ecosystem, including both our digital bank TBC UZ and our payments app Payme. Having seen strong user traction for Payme Plus, we are delighted to bring a similar subscription service to our banking app, enabling customers to handle all their daily needs in one place and maximise their experience with TBC. This launch is a continuation of our strategy to expand our product offering and create more touchpoints for customers to interact with our ecosystem, and we’re excited to continue executing on this strategy throughout 2026.”