True Potential makes significant enhancement to fund range with appointment of Amundi as strategic partner
True Potential Investments, True Potential LLP’s Investment Management business, has appointed Amundi, Europe’s leading asset manager, as strategic investment solutions partner with its Growth-Aligned fund management team.
The appointment represents a further evolution of True Potential Investment’s proposition, with Amundi partnering on an exclusive basis to co-design a unique strategic asset allocation framework. A key component within the relationship will be the provision of index-level funds for the Growth-Aligned fund, which has £7.7bn AUM*, leveraging Amundi’s multi-asset expertise and its leading range of index funds and ETFs. This will streamline portfolio construction and enable greater client transparency. This reinforces True Potential’s commitment to delivering robust, scalable investment solutions that provide a strong foundation for the continued growth and evolution of assets under management.
The partnership will also take advantage of Amundi’s macro research and capital markets assumptions as well as incorporating the integration of its proprietary ‘ALTO’ technology platform within True Potential Investment’s processes, which will further enhance investment oversight and reporting.
This appointment was driven by True Potential’s strong commitment to improving client investment outcomes and enhancing operational efficiency. Both parties look forward to exploring further opportunities in the future to strengthen the relationship.
Jeff Casson, Chief Executive Officer of True Potential Investments, said: “Delivering exceptional client outcomes is our number one focus, so we are always looking at how we can evolve and improve our investment strategy to deliver those outcomes. This appointment is a strategic move that demonstrates our agile approach to investment management and will allow us to build on the top quartile investment performance we already deliver for our thousands of clients.”
Eric Bramoullé, CEO of Amundi in the United Kingdom, said:
“The solution co-designed with True Potential to meet the long-term investment goals of its clients, leverages Amundi’s extensive multi-asset expertise, ETF and index platform, economic research and technology to target positive outcomes aligned to risk appetite.
“This partnership further underlines our commitment to grow our UK business and meet the investment needs of our clients.”
*as of end 2025