Visa Launches Stablecoins Advisory Practice to Accelerate Digital Payments Innovation in Europe
Visa (NYSE: V), a global leader in digital payments, today announced the launch of its Stablecoins Advisory Practice. The new value-added service offering by Visa Consulting & Analytics (VCA) provides actionable insights and recommendations to guide banks, fintechs, merchants, and businesses of all sizes on market fit, strategy, and implementation.
As the stablecoin market cap surpasses $250 billion, Visa’s settlement volume has accelerated, now reaching a $3.5 billion annualised run rate as of November 30. Businesses are turning to Visa’s new Stablecoins Advisory Practice to unlock growth opportunities.
With the European stablecoins market expanding rapidly, driven by demand for efficient cross-border payments and e-commerce innovation, the Stablecoins Advisory Practice offers a suite of services designed to guide strategy and implementation amid the growing prevalence and stability of stablecoins infrastructure and emerging regulatory standards.
“Across Europe, stablecoins are driving payment innovation and enabling new digital flows”, said Claudio Di Nella, European Head of Visa Consulting & Analytics, Visa. “Our new dedicated Advisory Practice is designed to bring practical insights and tailored recommendations for our clients to unlock growth and stay ahead, including the adoption and implementation of robust stablecoin and digital asset solutions.”
Svyatoslav Garal, Global Head of Payments at Wirex, said: “Wirex has been working with stablecoins long before they became a buzzword, and today they sit at the core of our payments proposition. Visa is supporting us as we scale this globally, bringing an independent, data-driven lens that has sharpened our stablecoin strategy and is helping us deliver innovative, secure payment solutions that create real value for consumers.”
Tapping into VCA’s global network of thousands of consultants, data scientists, and product experts, the new practice provides:
· Stablecoin training and market trend programs, including a new Visa University course
- Stablecoin strategy development and market entry planning
- Use case sizing and go-to-market planning
- Technology enablement for stablecoins integration
The services are part of Visa’s longstanding leadership in modernizing global payments through blockchain and stablecoin technology. In 2023, Visa became one of the first major payments networks to pilot stablecoin settlement using USDC. Now, Visa has more than 130 stablecoin-linked card issuing programs in over 40 countries. Additionally, Visa Direct’s latest pilots will enable qualified businesses in certain jurisdictions to pre-fund cross-border payments using stablecoins and send direct payouts to individuals’ stablecoin wallets.
To learn more about how Visa Consulting & Analytics can help clients design and grow their stablecoins business, click here.
