Alaska Airlines Chooses Sift to Combat Fraud, Manage Chargebacks, and Enhance Customer Experience
Sift, the leading AI-powered fraud prevention platform, has been selected by Alaska Airlines to safeguard against payment fraud and streamline chargeback management. By leveraging Sift’s technology, Alaska Airlines can automatically detect and prevent fraudulent transactions while ensuring a smooth and frictionless experience for its customers.
“We are committed to delivering a seamless experience from booking to landing for our guests,” said Bip Khatri, Managing Director of Accounting Operations at Alaska Airlines. “Sift enhances digital trust across Alaska’s online platforms, allowing our customers to book flights and manage their travel plans with ease. With Sift handling fraud prevention, we can focus on providing the award-winning service that distinguishes Alaska Airlines.”
Recognized as WalletHub’s top-rated airline in 2024, Alaska Airlines was in search of an advanced fraud prevention solution capable of scaling with the business. With Sift’s AI-driven platform and Global Data Network—processing over 1 trillion events annually—Alaska Airlines is able to automate fraud detection and risk management. The platform also integrates custom data, such as flight manifest information, into chargeback management, helping the airline maintain high dispute win rates and reducing the need for manual intervention.
As the airline industry continues to recover post-pandemic, fraudsters have increasingly targeted online travel businesses. According to Sift’s Fraud Industry Benchmarking Resource (FIBR), the travel and lodging sector faces the highest rate of payment fraud attacks (5.2%) within the company’s network. To combat this growing threat, airlines like Alaska are turning to innovative solutions that minimize fraud without compromising the customer experience.
“AI has made it more challenging to detect fraud as criminals adapt with each technological advancement,” said Kris Nagel, CEO of Sift. “Through our partnership, Alaska Airlines is using AI to stay ahead, preventing fraud before it occurs while providing a frictionless experience for trusted customers and enabling business growth.”