CIH Bank Partners with Backbase to Drive Digital Banking Transformation
Backbase, the global leader in Engagement Banking, has announced a strategic partnership with CIH BANK, one of Morocco’s top financial institutions, to revolutionize digital banking for millions of customers. The collaboration marks a significant milestone in CIH BANK’s commitment to customer-centric innovation, offering enhanced digital experiences to Moroccan clients both domestically and abroad.
This partnership is part of CIH BANK’s vision to strengthen its role as “Tomorrow’s Bank, Today,” by offering tailored financial services to meet the unique needs of each customer. By leveraging Backbase’s Engagement Banking Platform, CIH BANK will streamline key processes, such as account opening and loan applications, making it easier for customers to access essential services like student loans, wealth management, and more.
Empowering Digital Transformation With Backbase’s state-of-the-art platform, CIH BANK will overhaul its digital infrastructure, enabling faster, more intuitive customer interactions. This initiative aligns with CIH BANK’s strategy to offer highly personalized and context-aware services, ensuring that customers can easily manage their financial needs anytime, anywhere. The platform’s flexible, modular design will allow CIH BANK to continuously evolve and deliver cutting-edge banking solutions, fostering long-term customer engagement and loyalty.
A Platform for Innovation and Growth Backbase’s platform combines out-of-the-box functionality with leading-edge UI/UX design, ensuring CIH BANK can rapidly deploy new capabilities. The flexible architecture allows the bank to remain agile, enabling future innovation while consistently meeting customers’ expectations for secure, modern services in a fast-changing digital landscape.
“Partnering with CIH BANK at this pivotal moment in their digital transformation is thrilling. With our platform, CIH BANK is poised to meet customer needs, adapt to market changes, and deliver a secure, modern banking experience,” said Matthijs Eijpe, SVP and Managing Director, Backbase CEEMEA.
“This collaboration with Backbase represents a crucial step in our strategy to deliver innovative, personalized banking services. We are committed to making modern, inclusive banking more accessible to all Moroccans,” said Driss Bennouna, Deputy Managing Director, CIH BANK.
This partnership underscores CIH BANK’s broader mission to offer advanced, customer-centric banking solutions, positioning the bank as a leader in Morocco’s digital banking revolution.