Introducing moneyappi – The Future of Financial Wellbeing

moneyappi, an innovative WellTech platform, has launched to transform financial wellbeing in the workplace.

Harnessing cutting-edge AI, behavioural science, and gamification, moneyappi empowers employees to take control of their financial futures through a personalised, data-driven approach that helps organisations improve employee wellbeing and engagement.

The financial wellbeing market has grown significantly in recent years, with 91% of employees reporting high financial stress, directly impacting their productivity.

moneyappi aims to alleviate this burden by offering a scalable SaaS-based solution that leverages technology to provide highly tailored financial guidance at scale to employees, alongside real-time helpful analytics for employers.

“moneyappi is more than just a financial wellness app,” said Ray Law, Co-Founder of moneyappi. “Our platform is at the intersection of financial wellbeing and technology. By combining advanced AI, gamification, and the latest behavioural science, we’ve created a platform that educates employees and keeps them engaged and motivated to act. This is combined with a robust reporting system so organisations can better plan and help support employees on a day to day basis.”

Harnessing Technology for Financial Wellbeing

moneyappi uses a powerful AI-driven engine powered by Amazon Bedrock, alongside other top-performing models from Alexa, Luma, Meta, and Apple AI. This tech stack allows the platform to deliver a hyper-personalised experience, adapting to each employee’s unique financial needs and goals in real time.

Key features of the platform include:

• AI-Powered Financial Assistant (Buddi): A digital assistant that provides employees with tailored, real-time financial coaching and actionable steps.
• Octalysis Gamification Framework: A design approach centred around human motivation, taking engagement mechanics and applying them to real-world activities. A proven system to deliver an immersive experience and keep employees motivated.
• Personalised Financial Journeys: Tailored pathways designed to guide users – across all stages of life – from basic budgeting to more complex financial goals like debt management and retirement planning.
• moneyappi Score®: A proprietary measurement tool that tracks users’ holistic financial wellbeing and measures the progress made as they engage with the platform.
• Real-Time Analytics for Employers: Employers can gain actionable insights into employee engagement and wellbeing, enabling data-driven decisions that improve business outcomes.

The platform’s SaaS subscription model makes it scalable for organisations of all sizes, while its gamified approach ensures sustained employee engagement. By offering a seamless, accessible, and motivating experience, moneyappi encourages employees to make meaningful changes to their financial habits, with measurable results in their financial confidence, stress reduction, and overall wellbeing.

The Future of Financial Wellbeing in the Workplace

For forward-thinking HR leaders and business decision-makers, moneyappi offers an effective solution to the growing demand for comprehensive financial wellness programmes. By integrating cutting-edge WellTech into the employee experience, businesses can ensure that their workforce is financially secure, engaged, and productive.

Ray Law, who brings over 15 years of experience in entrepreneurship and wellness transformations, added: “Financial wellbeing is a business-critical issue and our platform is designed to meet this challenge head-on. With our technology, organisations can offer a scalable, personalised and impactful solution, which improves the financial health of employees, mental wellbeing and the performance of their business.”