IXOPAY Launches Payment Account Reference Solution, Deepening Customer Insights in Digital Commerce
IXOPAY has announced the launch of its Payment Account Reference (PAR) solution, which allows merchants and payment platforms to link transaction data across various payment channels and methods. This innovation offers marketing and customer-facing teams deeper insights into purchasing behavior, helping them deliver personalized shopping experiences for consumers.
The PAR solution is based on a system developed by EMVCo and offers several benefits for merchants:
- Unified Customer Insights: It enables merchants to build a comprehensive view of customer behavior across all transactions, without the need for additional data collection.
- Loyalty & Rewards Optimization: By linking all transactions from the same customer account, merchants can automate tailored rewards programs, removing the need for manual sign-ups or loyalty cards.
- Fraud & Risk Management: It improves fraud detection by identifying repeat transactions from the same account, even when different payment methods are used.
- PCI Scope Reduction: By using non-sensitive PAR values instead of Primary Account Numbers (PAN), IXOPAY helps reduce compliance costs and security risks.
- Seamless Tokenization Integration: Combining IXOPAY’s tokenization with PAR ensures secure, cross-channel transaction tracking without the handling of sensitive PAN data.
The solution will be initially available through a Visa integration in the U.S. and the E.U. starting March 31, 2025. Merchants will be able to learn more about the PAR integration at MRC Vegas 2025 and a tech talk by IXOPAY CEO Brady Harris at Fintech Meetup (March 10-13, 2025) in Las Vegas.
This new tool provides merchants with the opportunity to enhance customer relationships, improve fraud detection, and optimize loyalty programs while ensuring compliance and security.