Moneyhub Launches Carbon Counter API to Power Sustainable Finance

Moneyhub, a leading data and payments platform, has collaborated with top carbon measurement firms to introduce its latest API, the Carbon Counter. This API, part of Moneyhub’s ‘Recipe’ suite, enables businesses to offer customers real-time insights into the environmental impact of their financial activities.

The Carbon Counter API combines Moneyhub’s Open Banking and Open Finance API connections, ensuring seamless integration with existing systems and solutions. Businesses can now provide customers with detailed information on the carbon footprint of their transactions, helping them understand the environmental impact of their financial decisions. The API also offers personalized advice on how to reduce their carbon footprint, empowering customers to make more informed choices.

Moneyhub has partnered with Connect Earth and Cogo, leading companies in carbon measurement, to ensure the accuracy and reliability of the environmental impact data provided through the API.

With an increasing number of UK consumers prioritizing environmental sustainability, businesses can use the Carbon Counter API to meet this demand and support customers in reducing their carbon emissions. According to the Office for National Statistics (ONS), over 86% of adults in Great Britain have already made lifestyle changes to address environmental issues.

Kim Jenkins, Managing Director of API at Moneyhub, emphasizes the importance of businesses leveraging data and intelligence to drive sustainable behaviors among consumers. By using Open Banking and Carbon Analysis, businesses can easily access and analyze data to provide customers with actionable insights, ultimately influencing their purchasing decisions and promoting sustainable living.

The Carbon Counter API is designed to help businesses meet customer expectations for environmental responsibility, ultimately fostering loyalty and driving positive change for the environment.